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Founder Billy Reiner Role Founder, ShopifyRanked Based Ravensburg, Germany Years in ecommerce 10+

Founder · ShopifyRanked

Billy Reiner

I'm the founder of ShopifyRanked. I've been building ecommerce sites by hand for 10 years — over 1,000 of them1 — and I don't sell stores as a theory. I run businesses on them. ShopifyRanked is the install I wished existed the day Shopify Catalog rolled out and merchants started losing recommendations to AI shopping agents.

Every guide on this site is written by me. If you want to verify that, the public profiles below are how — LinkedIn3, GitHub4, Behance5, and ten years of portfolio work1.

What I do

I install Catalog Readiness on Shopify stores. The kind that makes a $50k–$5M/yr merchant findable in Google, citable in ChatGPT and Perplexity shopping, and surfaced by Shopify's own Catalog into the Shop app, Gemini, Copilot, and the Agentic Storefronts admin page. The install ships in 7 business days for $499 once, with a 14-day Walk-Away Guarantee. I'm not a coach, not a retainer agency, not a tool subscription. I'm the person on the other end of the email who actually edits the store.

The work splits into three layers. First, classical Shopify SEO: the SEO panel under Online Store > Preferences, title tags inside Shopify's 70-character maximum, meta descriptions inside the recommended 160 characters, URL handles, sitemap submission to Google Search Console and Bing Webmaster, redirects, alt text on the media library.

Second, Shopify Catalog and AI shopping: the product-data layer that feeds ChatGPT, Perplexity, Gemini, Copilot, and Shop7, plus the Knowledge Base app Shopify launched in May 2025 that AI agents read for FAQs8, plus the Agentic Storefronts admin page Shopify shipped on May 11 20269.

Third, structured data: Product, Offer, Brand, Review, Organization, FAQ, GTIN. The schema theme files emit, and the schema you have to add to theme.liquid yourself.

Most Shopify merchants get sold one of the three and told the others are someone else's problem. They aren't. They compound. The Catalog Readiness Setup handles all three on the same store in the same week, by hand, by me.

Why I built ShopifyRanked

I built ShopifyRanked because in ten years of building ecommerce sites I watched the same pattern repeat: merchants pay $99–$200 a month for an SEO app that audits the store and produces a list of issues — then nothing changes, because the app can't actually edit Shopify theme code, install Knowledge Base, or rewrite PDPs. Meanwhile ChatGPT, Perplexity, Gemini, Copilot, and Shopify's own Catalog are quietly deciding which products get recommended, and the merchants those AI surfaces skip have no idea why.

Three things changed in late 2025 and early 2026 and made the gap impossible to ignore.

  1. AI shopping took over the consideration phase. Shopify now describes Shopify Catalog as “a comprehensive global catalog of eligible products that are sold by stores on Shopify” that feeds ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, Perplexity, and the Shop app7. If your products are eligible but your data is sparse, AI surfaces still skip you.
  2. Shopify shipped the data layer, not the readiness. Catalog eligibility is a yes/no flag (Starter plan or higher, US/Canada shippability, no Unlisted, price above $0). Whether ChatGPT actually quotes your store depends on product field completeness (Title, Description, Vendor, Tags, Type, Collections, Barcode/GTIN, Variants), policy hygiene, and the FAQ feed in the Knowledge Base app. Shopify documents what's important; nobody ships the work for you.
  3. Shopify shipped the admin too late for most merchants to react. On May 11 2026, Shopify gave Agentic Storefronts its own admin page9. By the time the average $50k/yr merchant notices, the stores that prepared earlier already own the AI category capture.

I'm running this from Ravensburg, Germany2, with the same hands that have shipped over a thousand ecommerce sites since 2016. Every install I ship is one I'd put on my own stores1. Because I do.

What I'm expert in

My professional focus, in order of how often I touch it: Shopify (theme code, robots.txt.liquid, Online Store > Preferences, the Shopify Catalog data layer, the Knowledge Base app, the Agentic plan), JSON-LD product schema (Product, Offer, Brand, Review, Organization, FAQ, GTIN), Answer Engine Optimization for AI Overviews and Bing Copilot, and Generative Engine Optimization for ChatGPT, Claude, Perplexity, and Gemini. Plus the practical glue: PDP rewrites that AI agents can quote, policy completeness, sitemap submission to GSC and Bing Webmaster, and the discipline of writing product copy that does not get flagged as duplicate manufacturer text.

Here's the list of what I'd defend in a one-hour conversation with another practitioner. If a topic is on the list, there's a published guide on this site that I wrote. If it's not, I'll tell you it's not in my wheelhouse rather than pretend.

  • Shopify SEO
  • Shopify Catalog
  • Shopify Knowledge Base app
  • AI shopping agents
  • Answer Engine Optimization
  • Generative Engine Optimization
  • Product schema and GTIN
  • robots.txt.liquid
  • Shopify Agentic plan
  • Ecommerce site architecture

Adjacent work that informs the ShopifyRanked install but isn't its centre: brand identity and web design (the public portfolio lives on Behance5 and Dribbble6), and a small amount of AI-agent and dashboard engineering visible on GitHub4. The agency I founded a decade ago1 is where most of the 1,000+ ecommerce builds came from.

Where to find me

The fastest way to reach me is email: [email protected]. Replies usually inside a business day. Public profiles below — same ones I've listed for ten years.

No X/Twitter handle under my name yet, and no Wikidata Q-ID. I'll add both the moment they exist. If you want to quote me on Shopify and AI shopping, email me.

How to work with me

There's one product. ShopifyRanked is a $499 one-time install, shipped in 7 business days, with a 14-day full-refund guarantee. You give me Shopify staff access, I do the work, you get your store back installed for SEO, Catalog readiness, and AI shopping visibility. That's the entire engagement. No retainer, no upsell, no monthly anything.

If you're not sure whether the install applies to your store, the free Catalog Readiness Audit ships in 24 hours and tells you exactly which fields, policies, and theme gaps are leaking AI visibility. Most merchants learn something they didn't expect from it — usually that their top 10 PDPs are missing half the fields Shopify itself recommends for AI visibility.

If you'd rather just buy the install, read the scope or lock a slot. There are 8 installs available per week. The pricing section repeats the offer once more so you don't have to scroll back.

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